Before you implement any design, you typically want to see it mocked up. And of course, you need to present this mockup to some audience who in theory will buy off on it.
The above article makes a terrific suggestion - instead of just developing the mockups (or in their case, wireframes), develop the mockups and a story to accompany them.
In short, because we couldn't build a prototype (due to time and budget constraints), we built a story.
The above article gives concrete suggestions on how to develop such a story as well as a fairly painless way to present the story.
This could be an especially useful approach, because it's not unusual to present a design with one particular aspect in mind that you'd like to emphasize. Naturally, the client immediately picks up on something totally different (and typically incomplete), and you need to scramble to reset expectations.
With a technique like the one above, you set those expectations as you go along.
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